Initiatives to Strengthen Business Competitiveness in Nuclear Areas – IRC 2024

The DIGIVITI project seeks to promote the digitalisation of the entire wine value chain in the core areas of Catalonia, among others, focusing on the DOQ Priorat, DO Montsant and DO Terra Alta. Its main objective is to implement digital solutions to improve competitiveness, optimise processes and promote the sustainability of the sector in the face of the challenges of climate change.

In the case of Herència Altés and Vinyes Domènech wineries, work will be done on the integration of physical-chemical and sensory analytical data of their wines, as well as on the digitalisation of tasting sessions. This will allow them to carry out a more detailed analysis of their products and share structured information with the Denominations of Origin.

DIGIVITI also contemplates the creation of technical and virtual offices to facilitate the administrative management of winegrowers and wineries, and the use of advanced technologies, such as machine learning, to analyse the evolution of the climate and its impact on wines. Thanks to these aspects, the DIGIVITI project aims to consolidate the Catalan DOs and wineries as benchmarks for innovation and quality in the global market.

The main objective of the project is to improve the competitiveness of all the actors in the vineyard and wine value chain.

The project is coordinated by INNOVI and the consortium formed by DOQ Priorat, DO Terra Alta, DO Montsant, Bodega Herència Altés, Bodega Vinyes Domènech and Terra Alta Consultoría TIC.